Alex Baumann is the co-founder and CEO of swedish-born Petbuddy Group (PBG) that acquires and scales sustainable pet food brands. Prior to founding Buddy Pet Foods (now part of PBG) in 2019 Alex was MD for beauty-subscription box Glossybox Nordics, worked with M&A and internationalization at british THG, and led digital strategy at Volvo Cars. Alex holds an MSc. in International Business from Gothenburg School of Business, Economics and Law